Mobile Shopping Strategy: How Syndeca Can Help You Save with USPS Promotions
First of all: the USPS has several 2017 promotions and incentives for integrating catalog and other direct mail campaigns with emerging technologies and mobile shopping platforms. And secondly, Syndeca can help you save up to 5% on eligible Direct Mail postage with new USPS Mobile Shopping Platform Technology.
In an effort to enhance how customers engage with mail, the USPS offers substantial promotions for integrating traditional print direct mail with digital technologies such as a Mobile Shopping Platform – and that’s where Syndeca comes in. The Syndeca platform offers cutting-edge image recognition, in addition to auto-play streaming video, shoppable video, and mobile-shopping capabilities. Many of these features qualify for USPS promotions, therefore saving our customers tens of thousands of dollars in postage — in a single mailing. Most noteworthy, these saving can more than pay for the implementation of the native app technology!
Some of the exciting promotions currently offered by the USPS to support your mobile shopping strategy include:
Emerging and Advanced Technology/Video in Print Promotion
Integrating direct mail with technology, this USPS promotion offers a postage discount to mailers who create mailpieces that use at least one form of approved emerging or advanced technologies.
Offer valid: March 1 – August 31, 2017
Registration: January 15 – June 30, 2017
Discount: 2% of eligible postage
Mail eligible for this offer: First-Class Mail® presort and automation letters, cards, and flats; Standard Mail® letters and flats; Nonprofit Standard Mail letters and flats
And another very compelling opportunity to consider as a way to achieve great user experience while also saving costs:
Mobile Shopping Promotion
Integrating mobile technology with direct mail to make it easier for customers to shop online. This USPS promotion offers a discount on postage for eligible mailpieces that direct customers to a social media “Buy Button.”
Offer valid: August 1 – December 31, 2017
Registration: June 15 – December 31, 2017
Discount: 2% of eligible postage
Mail eligible for this offer: Standard Mail® letters and flats; Nonprofit Standard Mail letters and flats
Mobile Shopping Platform Results
At Syndeca, we’re constantly innovating with our clients – including some of the world’s most admired brands. As a result, we help industry leaders set trends in visual and mobile commerce, driving increased engagement, conversion and spend. Consequently, on average our clients see:
- 64% increase in average order value
- 300% increase conversion rate
- 60% time-to-market 60%
- Reduce digital publishing costs 50%
So how can Syndeca assist with your mobile shopping strategy to increase demand and cut costs? Contact us to find out, because we’d love to hear from you.
Mobile Image Search is powerful new technology that invites your consumers to get instant visual search results by simply snapping a picture. Now you can activate your advertising, catalogs, coupons — in addition to products themselves. Also, this technology allows your customers to scan your content for detailed product information, videos, reviews, and links, in addition to adding directly to cart.
The Ultimate Checklist
Our Ultimate Mobile Image Search checklist is designed to help you and your team evaluate the various factors, concepts and solutions to further your mobile shopping strategy because we want you to ultimately settle on the best option that meets your business needs. Therefore, inside you’ll find:
- Considerations for Selecting a Technology Solution
- Mobile Image Search Comparison Checklist
- The Tough Questions
- Action Plan
Please enjoy the free guide and checklist we’re put together to help you plan your Mobile Image Search initiative.
In conclusion: started developing your strategy today!