Nordstrom doubles-down on shoppable content with the first issue of n. magazine.

n.’s issue 01. Image credit: Nordstrom

Nordstrom is expanding its digital publishing and shoppable content with the release of the first issue of its new online magazine, called “n.”

The digital publication is a beautiful combination of editorial content and merchandise, showcasing the latest products, trends, lifestyle and fashion tips.

Seamless shopping in n. magazine

Nordstrom has long been delivering omni-channel digital experiences and shoppable content in the form of catalogs and lookbooks (online and in their native apps). While the department store chain is expanding into new territory with the release of issue 01 of n, the shopping experience is intuitive, seamless and consistent with their other shoppable content.

Hovering (on desktop) or tapping (on mobile) displays the product’s name in a pop-up:

Shoppable content in n.’s issue 01. Image credit: Nordstrom

Clicking products launches a quickview where user’s can shop the look and add items directly to their bag (without leaving the page):

Shoppable content in n.’s issue 01. Image credit: Nordstrom

The magazine format is similar to magalogs created by other department stores such as Saks Fifth Avenue’s Saks and Neiman Marcus’ The Book — however Nordstrom delivers an extremely streamlined user experience and shopping couldn’t be easier. Check it out for yourself and compare: Nordstrom’s n. magazine.

Nordstrom’s new n. magazine and digital catalogs are published using the visual commerce platform Syndeca.

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