Ann Taylor uses the Syndeca platform to make the most of their vivid brand imagery online. Shoppable lookbooks and magalogs on Ann Taylor.com showcase their latest styles and trends, while promoting online sharing of items on Pinterest Facebook and Twitter. The digital shopping experiences embedded in their Facebook brand page allow fans to shop and share without leaving the social network. The applications offer built-in tracking and analytics, creating deep visibility into patterns of viral sharing and program success. Seamless integration with Ann Taylor’s back end systems allows for real time updates to inventory and pricing, immediately deployed across channels, keeping data accurate and customers informed.
Ann Taylor shoppers also love the combination of accessibility, speed and visual richness the responsive HTML5 experience offers. They capitalize on the ease of saving favorite looks to their social style boards. And they appreciate the simplicity of online shopping. For Ann Taylor, Syndeca is the perfect solution to drive e-commerce and m-commerce revenue, while staying connected to their customers wherever they are.
- Strategy & Consulting
- UX & UI Design
- Content Optimization
- Web & Mobile Development