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MLB.com Shop

MLB delivers shoppable ‘online only’ digital catalogs for fans across all channels leveraging the Syndeca Platform. The catalogs utilize a responsive HTML5 experience for optimized shopping on desktop, tablet and mobile devices. Users can discover and shop their favorite gear online at the game or from home. High-definition images in vibrant team colors load instantly on all devices on every connection speed, making it fast and easy for users to shop visually. In addition, click-to-purchase functionality integrates easily with MLB’s back-end systems, enabling seamless deployment and simple management.

We oversee complete creative development structured to take advantage of the dynamic features the Syndeca platform offers. And with built-in personalized content, catalogs are versioned for the fans so that each catalog shows their favorite team’s latest merchandise. Eye-catching design and engaging editorial facilitate shopping. Digital-only catalog designs allows for image-rich browsing, with pricing, product information, and ‘shop now’ call-to-actions appearing only when an item is selected. This customized solution hits it out of the park for MLB, providing a dynamic user experience that keep the fans coming back.

  • Strategy & Consulting
  • UX & UI Design
  • App Development
  • Content Optimization
  • Web & Mobile Development
  • Production