USPS (finally) Announces 2019 Direct Mail Promotions & Incentives

At last, the U.S. Postal Service promotions have returned! Direct mail that is integrated with mobile shopping and advanced technology, such as Syndeca’s Scan & Shop™ feature, can save you up to 2% on your eligible direct mail postage. If you’re a direct marketer, chances are you’ve taken advantage of these promotions in the past. The good news is there are some great promotions available to register for right NOW, as long as you incorporate “emerging & advanced technology” into your direct mail.

Need some ideas? Contact us for more information. Our Scan & Shop feature has previously been approved for a broad range of these USPS promotions.

Check out the opportunities for more details here.

US Mail Promotions

2019 Emerging & Advanced Technology Promotion

Promotion period: March 1 — August 31, 2019
(registration January 15 through August 31st 2019)

To ensure that direct mail continues to be a relevant part of the marketing mix, the Emerging & Advanced Technology Promotion encourages mailers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality and Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Digital Assistants, and Addressable TV technology application in their direct mail campaigns.

LEARN MORE

Promotion Period
March 1 — August 31, 2019

Registration
January 15 — August 31, 2019

Discount
2% of eligible postage

Eligible Mail

First-Class Mail® presort and automation letters, cards, and flats

USPS Marketing Mail letters and flats

Nonprofit USPS Marketing Mail letters and flats


 

2019 Mobile Shopping Promotion

Promotion period: August 1 — December 31, 2019
(registration June 15 through December 31st 2019)

The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.

Promotion Period
August 1 — December 31, 2019

Registration
June 15 — December 31, 2019

Discount
2% of eligible postage

Eligible Mail

USPS Marketing Mail letters and flats

Nonprofit USPS Marketing Mail letters and flats