Instagram Announces New Shopping Features

shoppable Instagram

You knew it was coming. Now available: Instagram shopping! Instagram is testing a compelling new feature to add product tags to items highlighted in an image. While the initial test is limited to twenty U.S. retail brands (including Kate Spade, J.Crew, ShopBop, and Macy’s), we’re excited to see how well the integration of product tags on photos perform.

How It Works

Each post will have a tap to view icon at the bottom left of the photo. When tapped, a tag will appear on up to five products along with the price. A new, detailed view of the product will open once a tag is selected. We have yet to see this page in action (except for within the video that Instagram posted on their blog). However, it appears to be an Instagram-specific PDP, eliminating the need for users to load the brand’s mobile website to see the full product details.

This new functionality will bring important product information to the consumer earlier in the journey, without the user having to leave the Instagram app. When the consumer taps the ‘Shop Now’ link from the product details view, they’ll go directly to that product on This will simplify the experience and streamline the purchasing process.

Need help with your Instagram shopping and embedded galleries on your brand site? Please contact us for a personalized demo of the Syndeca Platform.


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