Eddie Bauer has sold its world-famous brand of premium outdoor apparel and accessories since 1920. Their website uses Syndeca’s platform to power shoppable images, lookbooks, and landing pages featuring their merchandise in active settings. Users can easily add items to their shopping bag without being taken away from the stunning imagery showcasing the awesome experiences their gear was created for. They’ve also added a shoppable Instagram feed to feature curated social content, so customers can browse and shop right from the image.

To ensure the Eddie Bauer online experience feels like an immersive adventure, the Syndeca platform leverages the same Quick View users see sitewide to make the shopping process seamless. The responsive HTML5 content uses clickable photos and videos with embedded product information so purchasing is always just a click away. And because the software is fully integrated with their existing ecommerce website, it’s easy to publish pages and tag products on their own in a matter of minutes.